Record everything, get it transcribed, and package your recordings and transcripts into a product. Repeat the surveys after each call asking what additional questions they have on the upcoming sub-topic. Use the survey responses to plan what you need to cover on the first call. Split your topic area into a series of sub-topics, and teach one for each call.īefore the first call, send out a super-short survey to find out the top questions on that sub-topic so you know what your students want to know the most. Step 3: Deliver your content over a series of webinars or teleseminars

Make an offer for a series of 3-7 group coaching calls where you deliver your content on a one-to-many format. Your simplified Sideways Sales Letter doesn’t have to be fancy, and it doesn’t have to be video… it can be a series of emails or social media posts. See video 1 in this series if you need a refresher on the Sideways Sales Letter. Step 2: Put together a simplified Sideways Sales Letter Once you’ve gathered 100 email addresses, continue to Step 2. Publish or post ideas related to your topic on social media channels including groups related to your niche market. Send a personal email to everybody you know telling them you are starting a newsletter on _ topic,and asking them if they’d like to receive it. Start to gather a small Seed List with a simple squeeze page to collect email addresses in exchange for a Lead Magnet or some premium content Here are the quick steps you’ll be taking in your Seed Launch

You’re a “perfectionist” and you’re having a hard time ever finishing your products.You want to get paid before you actually create the product.You’ve got an existing business and you want to test out a new idea.You’re just starting out and you don’t have a list or product.As Jeff Walker teaches in his Product Launch Formula training, the first launch you should do if you don’t have a list or a product is a Seed Launch.

Summary of launch jeff walker